The team at Give the Dog a Bone got in touch after taking on the social media management for one of their clients, Stoney Acres Holiday Park. Although the park already had some drone footage from when it first opened, a lot had changed over the following years, and they wanted a fresh collection of images and video to reflect how the site looks today.
We often use drones to inspect roofs, survey land and help clients understand sites that would otherwise be difficult to access. Just as importantly, though, they can produce imagery that's ideal for marketing.
In this case, the goal wasn't to identify problems or gather technical information. It was to capture the park at its best, giving the marketing team a library of up-to-date content they could use across social media over the coming months.
The existing drone footage no longer reflected the holiday park as it is today. New pitches had been added, the landscaping had matured, and the business had continued to grow. Give the Dog a Bone wanted imagery that showed the park as guests would experience it now rather than relying on photographs taken several years earlier.
Rather than visiting on a quiet day, we waited until there were a handful of bookings in place. That gave the footage a much more natural feel, with the park looking exactly as guests would expect to find it.
We arranged the visit around the park's bookings so there was plenty of activity without disrupting anyone staying there.
Using our Mavic drone, we captured a series of high-level photographs and video from different heights and angles, showing the full layout of the park and the surrounding countryside. Once those flights were complete, we switched to our Mini drone to gather lower-level footage, creating views that felt much closer to what visitors see as they arrive and move around the site.
Everything was captured during a single visit before being supplied to Give the Dog a Bone, giving their team a fresh bank of photographs and video to use across upcoming social media campaigns.
Having a current library of professional imagery gives businesses far more flexibility when it comes to marketing. Rather than relying on older photographs, the team now has a collection of content that reflects the holiday park as it is today.
Everything was supplied digitally, ready for Give the Dog a Bone to use as part of their ongoing social media work. Having a fresh set of images means they can keep their posts current without recycling older photography.
Simply fill in our enquiry form or call us on 01829 707 861 to get started and we'll be happy to discuss your requirements.
